Pulse is trained on your publication’s data to surface opportunities for coverage and assist in making the most of them. Think of it as a dedicated audience assistant sitting with every member of your newsroom. Pulse is designed by audience experts to provide AI-driven recommendations and real-time data analysis. It helps journalists make data-driven decisions, offering actionable insights, story suggestions and event plans based on trends and past successes.

Pulse employs predictive planning features to create event-based content plans with a single click. It also tracks evergreen content in your archive, sending alerts for optimisation opportunities to maximise its impact.

Pulse delivers audience insights such as platform-optimised headlines, story suggestions, and alerts to update evergreen content. These insights are tailored to trends and audience behaviors, ensuring that content reaches and resonates with the target audience.

Yes, Pulse simplifies event planning by generating AI-driven plans based on historical data and success metrics. This ensures newsrooms can effectively cover events while leveraging strategies that have proven effective in the past.

Pulse provides real-time recommendations that are optimised for Google Search, Google News, Google Discover, social media platforms, click-through rates and any other KPI you need. This ensures content is tailored to perform well on the specific platforms where it will be published.